Evaluation Draft: Task 3

3. What kind of media institution might distribute your media product and why?

As my magazine is not of a conventional style and does not fit in with the mainstream market, I would prefer to have my magazine printed by a smaller company such as Ex Why Zed. Despite the fact that they publish zines, they are of a higher standard than the paper copies made from scratch in the 80s, and so this would give my magazine the quality lacking in old punk fanzines, as well as slight publicity (as they distribute their best work on their website: http://www.exwhyzed.co.uk/zines.html) but without costing too much and still keeping a certain reserve and 'cult' style to it, as the mainstream market would not be interested in this type of magazine, as I have previously said.
The company express wishes of content 'the more creative the better', and promise 'the top illustration, writing and photographic talent in the country', which seems to suit my style idea perfectly and offers great prestige. They are a hardworking company and my magazine would be sure to prosper with this publisher - 'Cambridge printers Ex Why Zed have a forward thinking attitude to print and combined with a "Can Do" attitude we will find a solution to the tightest deadline or the most bespoke request.' They are 'large enough to offer huge savings but small enough to give your job individual attention', which is perfect for 'Jaded' mag.

Products:

Popshot Magazine

Ex Why Zed says: 'Popshot Magazine. A life affirmingly good celebration of poetry and illustration. Poetry, it's not just for funeral readings. We were inspired by this new zine from the first tentative email and were happy to advise on stocks, sizes and the best way to get it on the shelves of Borders (RIP) and other nationwide stockists.'

Awesome Zombie Ants

 

Ex Why Zed says: 'Record sleeves. You'll remember them? They used to have them a while back. You put big, plastic mp3s in them. Records they used to call them. We printed a set of record sleeves for the midlands rock band. After diecutting the sleeves down to size, edges were glued, sealed on two edge and assembled to form the striking covers.'

Both products have been printed exceedingly well by Ex Why Zed and are very graphic in their designs. They have a quirky and slightly dark nature to them, and so my magazine would not be out of place among this publisher.